Free tool
Markup vs margin, priced right.
Enter your job cost and target margin. See the price to charge and the markup it takes.
Markup is not margin
Price the job for the margin you actually want.
Markup is added on top of cost. Margin is the share of the price you keep. A 50% markup gives a 33% margin, so a shop that marks up 50% and thinks it keeps half is short on every job.
- Price = cost ÷ (1 − margin)
- Markup = (price − cost) ÷ cost
- Margin = (price − cost) ÷ price
Markup and margin calculator
Enter the job cost and the margin you want to keep.
Charge
$16,667
That is a 67% markup and $6,667 gross profit.
Gross margin before overhead. Your overhead and target net profit come out of this.
Built into Sunwell
See plans
Every estimate shows its margin before it goes out.
Set your markup rules once in the pricebook. Sunwell prices each option and shows the margin on every proposal. Plans from $199 a month with 5 users included.
Get started
Lock in launch pricing.
Tell us about your shop. We will reply within one business day to set up a walkthrough on your own data.
- Launch price locked for as long as you stay
- We import your data for you
- A direct line to the team that builds it
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